Izibani Zenzwa Yezinzwa Eziphezulu: Umbiko Wokuhlaziywa Kwenzuzo Yomthengisi wase-UK

Abathengisi e-UK babone inzuzo emangazayo kusukaamalambu enzwa aphezulu. U-Argos no-Halfords bagqama njengabaholi kule ngxenye, behlale bedlula izimbangi zabo kukho kokubili imali engenayo kanye ne-margin. Idatha ibonisa ukuthi amalambu enzwa ye-margin ephezulu anikeza ukuthuthukiswa okuphawulekayo kuyo yonke inzuzo yomthengisi. Le mikhiqizo inikela ngezici ezithuthukile, njengezinzwa ezinyakazayo neziseduze, eziheha abathengi abafuna ukunethezeka nokusebenza kahle. Abathengisi ababeka lesi sigaba kuqala ngokuvamile babika imiphumela eqinile yezezimali kanye nokwenyuka kokwethembeka kwamakhasimende.

Okuthathwayo Okubalulekile

• Imajini ephezuluamalambu enzwaenezici ezithuthukisiwe njengezinzwa ezinyakazayo zithuthukisa inzuzo yabathengisi base-UK futhi zihehe amakhasimende athembekile.
• I-Argos kanye ne-Halfords bahola imakethe ngokunikeza amamodeli akhethekile, ubambiswano oluqinile lwabahlinzeki, kanye nesevisi yamakhasimende enhle kakhulu.
• Abathengisi baphumelela ngokusebenzisa amanani entengo ahlakaniphile, ukuhlanganisa ukuthengiswa kwe-inthanethi nesesitolo, futhi bagxile ekusunguleni izinto ezintsha nokusebenza kahle kwe-supply chain.
• Abathengi bancamela amalambu asebenza okungenazandla, ukukhanya kwemodi eminingi, nezinto ezisetshenziswayo eco-friendly, ezibumba isidingo semakethe.
• Abathengisi abatshala imali ekuqeqesheni abasebenzi, emikhiqizweni ekhethekile, nezinketho ezisimeme bangakhuphula inzuzo futhi bagqame emakethe.

Uhlolojikelele lwemakethe yezibani zezinzwa zenzwa ephezulu

Usayizi Wemakethe kanye Nezitayela Zokukhula

Imakethe yase-UK yeamalambu enzwaibe nokukhula okuqinile eminyakeni emihlanu edlule. Abahlaziyi bezitolo balinganisela ukuthi inani lemakethe lidlule i-£120 million ngo-2023, ngenani lokukhula elihlanganisiwe lonyaka (CAGR) lika-8%. Lokhu kwandiswa kukhombisa ukukhuphuka kwesidingo sabathengi sezixazululo zokukhanyisa ezithuthukisiwe kuzo zombili izilungiselelo zangaphandle nezochwepheshe. Abathengisi baphendule ngokwandisa ukunikezwa kwemikhiqizo yabo kanye nokutshala imali emikhankasweni yokumaketha egqamisa izinzuzo zobuchwepheshe bezinzwa.

Kunezici eziningana eziqhuba lokhu kukhula. Abashisekeli bangaphandle, njengabaqwali kanye nabagijimi, bafuna ukukhanya okuthembekile kwezandla. Ochwepheshe ezimbonini zokwakha nezokulungisa badinga ukukhanya okusebenzayo ukuze benze imisebenzi enembayo. Ukwamukelwa kwamalambu enzwa kumakhithi ezimo eziphuthumayo kanye nokusetshenziswa kwekhaya kuye kwanweba nakakhulu isisekelo samakhasimende. Abathengisi babika ukuthi amalambu enzwa ye-margin ephezulu manje afaka ingxenye enkulu yokuthengiswa kwelambu eliphelele, okunikela enzuzweni ephezulu.

Qaphela: Ucwaningo lwemakethe lubonisa ukuthi iziteshi zokuthengisa eziku-inthanethi zikhule ngokushesha, ikakhulukazi njengoba abathengi befuna ukunethezeka kanye nokufinyelela kunhlobo ebanzi yamamodeli.

Ichaza amalambu enzwa ye-High-Margin

Amalambu enzwa ye-high-margin amelela ingxenye yeprimiyamu ngaphakathi kwemakethe yamalambu abanzi. Le mikhiqizo ifaka izinzwa ezinyakazayo neziseduze ezilungisa ngokuzenzakalelayo ukuphuma kokukhanya ngokusekelwe ekuhambeni komsebenzisi nezimo ezizungezile. Lobu buchwepheshe buvumela abasebenzisi ukuthi bagxile emisebenzini yabo ngaphandle kokulungiswa mathupha, okuthuthukisa kokubili ukuphepha nokusebenza kahle.

Abakhiqizi bavame ukusebenzisa izinto zekhwalithi ephezulu futhi bafake amabhethri ahlala isikhathi eside ukuze basekele lezi zici. Abathengisi bahlukanisa ilambu ngokuthi “i-high-margin” uma iletha imajini yenzuzo ngokuphawulekayo ngaphezu kwesilinganiso sesigaba, ngokuvamile ngenxa yezici ezikhethekile, isithunzi somkhiqizo, noma ukunikezwa kwamalebula ayimfihlo. Inhlanganisela yobuchwepheshe obusha kanye nezikhundla eziqinile zesidingo sabathengiamalambu enzwa aphezulunjengomshayeli oyinhloko wenzuzo yabathengisi abahamba phambili base-UK.

Izilinganiso Zenzuzo Yomthengisi wase-UK Ezilambu Zezinzwa Zezimaji Eziphezulu

Izitolo eziphezulu zase-UK ngenzuzo

I-Argos ne-Halfords bahola imakethe yase-UK ngenzuzo evela kumajini aphezuluamalambu enzwa. Laba bathengisi bazakhele idumela eliqinile lokuhlinzeka ngezixazululo zokukhanyisa ezithuthukile. Ukugxila kwabo emisha kanye nolwazi lwamakhasimende kubenze bahluke kwabaqhudelana nabo.

• I-Argosigcina i-inventory ebanzi futhi isebenzisa inethiwekhi yayo yokusabalalisa ebanzi. Le ndlela iqinisekisa ukutholakala komkhiqizo kokubili ku-inthanethi nasezitolo.
• I-Halfordsigxile emishinini yezimoto neyangaphandle. Inkampani itshala imali ekuqeqesheni abasebenzi kanye nemibukiso yemikhiqizo, okuqhuba amazinga aphezulu okuguqulwa.

Abanye abathengisi abadumile bahlanganisa i-Go Outdoors ne-Screwfix. Lezi zinkampani zandise imigqa yazo yomkhiqizo ukuze ifake amalambu enzwa we-premium, kodwa awazange afane namazinga enzuzo e-Argos ne-Halfords.

Qaphela: Abathengisi ababeka kuqala amamodeli akhethekile kanye neminikelo yamalebula ayimfihlo ngokuvamile bathola amamajini aphezulu kulesi sigaba.

Izishayeli Zenzuzo Ebalulekile Kulambu Lwezinzwa EzineMargin Ephezulu

Amaqhinga Amanani

Abathengisi e-UK basebenzisa amanani entengo ukuze bakhulise inzuzo kuwoamalambu enzwa aphezulu. Ngokuvamile babeka le mikhiqizo njengezixazululo ze-premium, ezibonisa izici zabo ezithuthukile nokusebenza okuphakeme. Abathengisi abaningi basebenzisa intengo esekelwe enanini, ebeka izintengo ngokuya ngezinzuzo ezicatshangwayo zabathengi. Le ndlela ibavumela ukuthi bathwebule amamajini aphezulu, ikakhulukazi uma amakhasimende efuna ukukhanya okungenazandla ngezinzwa ezinyakazayo neziseduze.

Izintengo ezinamandla nazo zidlala indima ebalulekile. Abathengisi baqapha amanani ezimbangi futhi balungise awabo ukuze bahlale bencintisana kuyilapho bevikela inzuzo. Amaphromoshini neminikelo ehlanganisiwe ikhuthaza amakhasimende ukuthi athenge amalambu enzwa ahambisana nezinsiza ezihlobene. Lawa maqhinga aqhuba amanani entengo amaphakathi aphezulu.

Ithiphu: Abathengisi ababuyekeza njalo futhi babuyekeze amasu abo entengo ngokuvamile badlula labo abathembele kumamodeli entengo amile.

Ubudlelwano Bomhlinzeki

Ubudlelwano obuqinile nabahlinzeki bunikela ngokuqondile enzuzweni yomthengisi kule ngxenye. Abathengisi abahamba phambili baxoxisana ngemibandela evumayo nabakhiqizi, bathola ukufinyelela okubalulekile kumamodeli wakamuva welambu lenzwa. Lobu budlelwano ngokuvamile buholela ezintengo ezingcono kakhulu ze-wholesale, ukwahluka kwemikhiqizo ekhethekile, kanye nokugcwaliswa kabusha kwempahla okuthembekile.

Abathengisi abagcina ukuxhumana okuvulekile nabahlinzeki bangasabela ngokushesha kumashifu esidingweni sabathengi. Baphinde bahlomule ezinhlelweni zokumaketha ezihlanganyelwe kanye nemininingwane yangaphambi kwesikhathi emisha yemikhiqizo ezayo. Lokhu kubambisana kusiza abathengisi ukuthi bahlukanise iminikelo yabo futhi balondoloze ukunikezwa okuzinzile kwamalambu enzwa aphezulu.

• Abathengisi abanezivumelwano zabahlinzeki besikhathi eside bavame ukuthola:
  • Ukufinyelela kusenesikhathi kobuchwepheshe obusha
  • Izaphulelo zevolumu
  • Usekelo oluthuthukisiwe lokwethulwa komkhiqizo

Amamodeli Amalebula Akhethekile Nazimele

Amamodeli amalebula akhethekile nazimele amelela umshayeli wenzuzo enkulu kubathengisi base-UK. Ngokunikeza amalambu enzwa angatholakali kwabancintisana nabo, abathengisi bakha isiphakamiso senani eliyingqayizivele. Imikhiqizo yelebula yangasese, ethuthukiswe ngokubambisana nabakhiqizi, ivumela abathengisi ukuthi balawule ukuklama, izici, kanye nokwenza uphawu. Lokhu kulawula kuholela emalini ephezulu yenzuzo nokwenyuka kokwethembeka kwamakhasimende.

Amamodeli akhethekile avame ukubonakalaubuchwepheshe benzwa obuthuthukisiwe, impilo yebhethri enwetshiwe, nezinto ze-premium. Abathengisi baphromotha le mikhiqizo ngemikhankaso yokumaketha eqondisiwe, kokubili ku-inthanethi nasesitolo. Amakhasimende afuna izinto ezintsha zakamuva adonsela kulezi zinketho ezikhethekile, okuthuthukisa ukuthengisa okuphelele kanye nenzuzo.

Qaphela: Ilebula yangasese namamodeli akhethekile asiza abathengisi bagweme ukuncintisana kwamanani aqondile, ngokuqhubekayo nokusekela amamajini aqinile esigabeni sezibani zezinzwa zemajini ephezulu.

Esitolo Kuqhathaniswa Nokuthengiswa Kwe-inthanethi

Abathengisi e-UK babone izinguquko ezibalulekile eziteshini zokuthengisa zamalambu ezinzwa ezisezingeni eliphezulu. Kokubili izinkundla zasesitolo neziku-inthanethi zifaka isandla enzuzweni iyonke, kodwa isiteshi ngasinye sinikeza izinzuzo nezinselele eziyingqayizivele.

Ukusebenza Kokuthengisa Kwangaphakathi

Izitolo zenyama zihlala zibalulekile kubathengisi abaningi base-UK. Amakhasimende ngokuvamile ancamela ukubona nokuhlola amalambu enzwa ngaphambi kokuthenga. Ukuboniswa kwezisebenzi nezibonisi ezisebenza ngezandla zisiza abathengi baqonde izici ezithuthukile, njengezinzwa ezinyakazayo neziseduze. Abathengisi abafana nabakwaHalford batshala imali ekuqeqesheni abasebenzi ukuze baqinisekise isevisi enolwazi. Le ndlela ikhulisa ukuzethemba kwamakhasimende futhi iqhubekisela phambili amanani okuguqulwa.

Amaphromoshini asesitolo kanye neminikelo ehlanganisiwe iphinde ikhuthaze ukuthenga okungahleliwe. Abathengi abaningi bavakashela izitolo ukuze bathole izidingo eziphuthumayo, njengohambo lokukhempa ngomzuzu wokugcina noma ukulungisa izimo eziphuthumayo. Abathengisi bayazuza emathubeni okuthengisa okuphambanayo, ukubhanqa amalambu enzwa ye-margin ephezulu nezinsiza ezihlobene.

Ukusebenza Kwezokuthengisa ku-inthanethi

Ukuthengiswa kwe-inthanethi kukhule ngokushesha eminyakeni yamuva. Abathengisi abafana ne-Argos ne-Screwfix bathuthukisa amapulatifomu e-commerce aqinile ukuze bafinyelele izethameli ezibanzi. Iziteshi eziku-inthanethi zinikeza imininingwane yomkhiqizo enemininingwane, ukubuyekezwa kwamakhasimende, namathuluzi okuqhathanisa. Lezi zici zisiza abathengi ukuthi benze izinqumo ezinolwazi ngaphandle kokuvakashela indawo yangempela.

Izinkundla ze-E-commerce zinikeza izinzuzo ezimbalwa:

• 24/7 ukutholakala ukuze kube lula ukuthenga
• Ukufinyelela ebangeni elibanzi lamamodeli namadili akhethekile aku-inthanethi
• Ukuthunyelwa okusheshayo nokubuyisela okulula

Abathengisi basebenzisa ukumaketha kwedijithali okuhlosiwe ukuze bahehe izingxenye ezithile zamakhasimende. Ukuthuthukisa injini yokusesha kanye nemikhankaso yenkundla yezokuxhumana igqamisa izinzuzo zamalambu enzwa ye-margin ephezulu, ukushayela ithrafikhi ezitolo ze-inthanethi.

Qaphela: Idatha evela emibikweni yomkhakha ibonisa ukuthi ukuthengiswa kwe-inthanethi manje kufinyelela ngaphezu kuka-40% wesamba semali engenayo yezilambu zezinzwa e-UK. Lo mkhuba uyaqhubeka nokukhula ngesivinini njengoba abathengi befuna ukunethezeka nokuhlukahluka.

Ukuhlaziya Ngokuqhathanisa

Zombili iziteshi zidlala indima ebalulekile kumasu okuthengisa. Ukuthengisa kwasesitolo kuyahamba phambili ekwakheni ukwethenjwa kwamakhasimende nokusekela amanani entengo. Ukuthengiswa okuku-inthanethi kuqhuba umthamo futhi kwandise ukufinyelela emakethe. Abathengisi abahamba phambili bahlanganisa izindlela zombili, banikeze izinsizakalo zokuchofoza bese uqoqa kanye nembuyiselo engenazihibe ukuze kuthuthukiswe umuzwa wamakhasimende.

Isu elilinganisiwe lesiteshi livumela abathengisi ukuthi bakhulise inzuzo evela kumalambu enzwa asezingeni eliphezulu. Bangakwazi ukuzivumelanisa ngokushesha nokushintsha okuthandwayo kwabathengi kanye nezimo zemakethe.

Ukuhlaziywa Kwemajini Okuqhathaniswa Kubo Bonke Abathengisi Base-UK

Umehluko Wemajini Phakathi Kwabathengisi Abahamba Phambili

Amamajini enzuzo amalambu enzwa ayahluka kakhulu kuyo yonke indawo yase-UK yezitolo. Abathengisi ngokuvamile bazuza amamajini aphezulu kunabathengisi bezitolo, okubonisa ikhono labo lokusetha izintengo ze-premium kanye nokuthuthukisa isithunzi somkhiqizo. Ithebula elilandelayo libonisa ububanzi besilinganiso senzuzo evamile esibonwa emakethe:

Abathengisi abanjengo-Argos kanye ne-Halfords bavame ukusebenza ekugcineni kwalolu banga. Ukugxila kwabo kumamodeli akhethekile, ukunikezwa kwamalebula ayimfihlo, nezici zomkhiqizo ezithuthukisiwe zibavumela ukuthi balawule amanani aphezulu. Ngokuphambene, abathengisi bezitolo babhekana namamajini aqinile ngenxa yokuthengiswa kwenqwaba kanye nokuguquguquka kwentengo okuphansi. Igebe lemajini ligqamisa ukubaluleka kwesu lokuthengisa nokuzibandakanya kwamakhasimende ekuqhubekiseni inzuzo.

Izici Ezithonya Ukuhlukahluka Kwemajini

Kunezici ezimbalwa ezinomthelela ekuhlukeni kwemajini phakathi kwabathengisi base-UK. Izindleko zokusebenza kanye nokuphathwa kwe-supply chain kudlala indima enkulu ekubumbeni inzuzo. Imithelela ebalulekile ihlanganisa:

• Ukwenyuka kwezindleko zokusebenza, ikakhulukazi izikweletu zamaholo eziqhutshwa ukwanda Kweminikelo Yomshwalense Kazwelonke kanye Nomholo Kazwelonke Wokuphila, kulindeleke ukuthi kukhuphule izindleko zamaholo ngo-£7 billion ngo-2025.
• Abathengisi abaningi bahlela ukunyusa amanani, ukunciphisa amahora abasebenzi, ukunciphisa inani lentengo, noma ukutshala imali ezishintshayo ukuze bavikele amamajini.
• Ukungasebenzi kahle kwe-Supply chain, njengokulahlekelwa kanye nokwebiwa kwama-pallets nama-totes, kubangela ukulahlekelwa okukhulu kwezimali. Ukubhekana nalezi zinkinga ngokuvikelwa kwempahla nokuhlolwa kwempahla kungonga izigidi minyaka yonke.
• Ukuthuthukisa uchungechunge lokuhlinzeka ngokunciphisa uhambo lwezimoto olungadingekile kanye nokwamukela izimiso zomnotho eziyindilinga, njengokuhlanganisa i-close-loop pallet pooling, kuthuthukisa ukulawula izindleko nokusebenza kahle.
• Amaphesenti amancane kuphela amabhizinisi emhlabeni jikelele abamba iqhaza kumamodeli wezomnotho ayindilinga, anikeza ithuba kubathengisi ukuthi bathuthukise ukuqina kwe-supply chain kanye nokuzinza kwemajini.
• Ukuphatha okusebenzayo kochungechunge lokuhlinzeka kusiza abathengisi behlise izingcindezi ze-margin, okuvumela ukulawula okungcono izindleko kanye nokusabela okuthuthukisiwe.

Abathengisi abatshala imali ku-automation, ukwenziwa kahle kwezinto, kanye namamodeli we-supply chain asungula ngokuvamile azuza amamajini azinzile naphezulu enzuzo. Lezi zindlela azigcini nje ukunciphisa izindleko kodwa futhi zisekela ukuncintisana kwesikhathi eside kuimakethe yezibani ze-sensor.

Izibonelo: I-Argos ne-Halfords ku-High-Margin Sensor Headlamps

I-Argos: Isu kanye Nemiphumela

U-Argos uzimise njengomholi kuimakethe yezibani ze-sensorngokugxila ekufinyelelekeni nasekuhlukeni komkhiqizo. Inkampani igcina uhlu olubanzi, ihlinzeka ngemikhiqizo eyaziwa kakhulu namamodeli akhethekile. I-Argos isebenzisa inethiwekhi yayo yesitolo esiku-inthanethi nengokoqobo ukuze ifinyelele isisekelo samakhasimende esibanzi. Umthengisi utshala imali emikhankasweni yokumaketha yedijithali egqamisa izinzuzo zobuchwepheshe bezinzwa, ezifana nokusebenza kwe-handsfree kanye nokukhanyisa okuguquguqukayo.

I-Argos isebenzisa ukuhlaziya idatha ukuze ihlole amathrendi okuthengisa futhi ilungise uhlu lwempahla ngokushesha. Inkampani ivamise ukwethula amaphromoshini esikhathi esikhawulelwe kanye neminikelo ehlanganisiwe ukuze ikhuphule isilinganiso senani le-oda. Ukuqeqeshwa kwabasebenzi kuqinisekisa ukuthi abasebenzi basesitolo bangabonisa izici ezithuthukile kumakhasimende. I-Argos iphinde ibambisane nabakhiqizi ukuze bavikele ukufinyelela kwangaphambi kwesikhathi kumamodeli amasha, okusiza umthengisi ukuthi ahlale ngaphambi kwezimbangi.

Qaphela: I-Argos ibika ukukhula okuqinile ekuthengisweni okuku-inthanethi, ngaphezu kuka-50% wokuthengwa kwezibani zezinzwa manje okwenzeka ngenkundla yayo yedijithali.

Imiphumela iyazikhulumela. I-Argos ihlezi ibalwa phakathi kwabathengisi abaphezulu base-UK ngenzuzo nesabelo semakethe kulesi sigaba. Impendulo yekhasimende igqamisa ukwaneliseka ngekhwalithi nokufaneleka komkhiqizo.

Halfords: Isu kanye nemiphumela

I-Halfords isondela ku-imakethe yezibani ze-sensorngokugxila kulwazi kanye nenkonzo yamakhasimende. Umthengisi ugxile emishinini yezimoto nengaphandle, ehambisana kahle nezidingo zabathengi be-sensor headlamp. I-Halfords itshala imali ezinhlelweni zokuqeqesha abasebenzi, iqinisekisa ukuthi abasebenzi banganikeza imiboniso yemikhiqizo enemininingwane futhi baphendule imibuzo yobuchwepheshe.

Inkampani igcizelela amamodeli amalebula akhethekile nazimele, asebenzisana eduze nabahlinzeki ukuze bakhe imikhiqizo ehlangabezana nezidingo ezithile zamakhasimende. I-Halfords isebenzisa izibonisi zasesitolo namademo asebenzayo ukuze abandakanye abathengi. Umthengisi uphinde ahlanganise iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi, anikeze izinsiza zokuchofoza bese uqoqa ukuze kube lula.

I-Halfords ilandelela okuthandwa yikhasimende futhi ilungise uhla lomkhiqizo wayo ngokufanele. Isu lenkampani liholela emazingeni aphezulu okuguqulwa kanye nebhizinisi eliphindayo eliqinile. I-Halfords izakhele idumela lokwethembeka nobungcweti, okuqhuba ukwethembeka kwamakhasimende futhi esekela inzuzo eqhubekayo.

Imithelela Kubathengisi Nabathengi Emakethe Yezibani Zezinzwa Ezisezingeni Eliphezulu

Izifundo Zabathengisi Abancintisanayo

Abathengisi abangena noma abandayo kuimakethe yezibani ze-sensorkumele ivumelane nezimfuno zabathengi eziguqukayo kanye nezingcindezi zemakethe. Impumelelo incike ezenzweni zamasu ezimbalwa:

• Beka Eqhulwini Ukusungula: Abathengisi abanikezela ngemikhiqizo enezici ezithuthukile, njengezinzwa ezinyakazayo noxhumo lwe-smartphone, baheha isabelo esikhulu semakethe. Abathengi abangaphezu kuka-65% babeka phambili ukukhanya kwemodi eminingi, kuyilapho u-75% ubonisa isithakazelo ekuhlanganisweni kwama-smartphone.
• Ibhalansi Intengo Nevalu: Cishe u-65% wabathengi bafuna izinketho ezivumelana nesabelomali. Abathengisi babhekana nezinselele zokugcina amamajini enzuzo ngenxa yamanani ancintisanayo. Kumelwe bathole ibhalansi phakathi kokuthengeka nezici zeprimiyamu.
• Yamukela Ukusimama: Cishe isigamu sabathengi baseYurophu bakhetha amalambu aqinile. Abathengisi abagcina amamodeli e-eco-friendly, njengalawo anamabhethri anamandla elanga, ahambisana nalesi sidingo esikhulayo.
• Qinisa Ubambiswano Lwabahlinzeki: Izindleko zempahla eluhlaza ezishintshashintshayo zithinta ngaphezu kwama-58% abakhiqizi. Abathengisi bayazuza ebudlelwaneni obuqinile nabahlinzeki, okusiza ukuvikela amanani azinzile kanye nempahla ethembekile.

Ithiphu: Abathengisi abatshala imali ekuqeqesheni abasebenzi nasekufundiseni amakhasimende bangazihlukanisa futhi bakhe ukwethembeka.

Ithebula elilandelayo lifingqa okuthandwayo kwabathengi kanye nomthelela wako kumamajini enzuzo yomthengisi:

Umthelela Ezinqumweni Zabathengi

Abathengi manje banezinketho eziningi nolwazi kunanini ngaphambili. Ukukhula okusheshayo kwemakethe, nge-CAGR ka-10.3%, kukhombisa intshisekelo ekhulayo kuzici zezinzwa ezithuthukile nezisombululo ezisimeme. Abathengi baya ngokuya befuna amalambu anikeza ukusebenza kwezandla, ukukhanya okuguquguqukayo, nempilo ende yebhethri. Abathengi abaningi baphinde bacabangele umthelela wemvelo, ukukhetha imikhiqizo enezinto zokwakha ezinobungane kanye nemiklamo eyonga amandla.

Abathengisi baphendula ngokwandisa ububanzi bemikhiqizo nokugqamisa izici eziqanjiwe. Abathengi bayazuza kukhwalithi yomkhiqizo ethuthukisiwe, ukuhlukahluka okukhulu, nokuzizwisa kokuthenga okuthuthukisiwe kokubili ku-inthanethi nasesitolo. Ngenxa yalokho, abathengi bangakhetha amalambu ahambisana kangcono nezidingo zabo, noma ngabe ezemisebenzi yangaphandle, ukusetshenziswa kochwepheshe, noma ukulungela izimo eziphuthumayo.

Qaphela: Ukushintshela kokusimama kanye nobuchwepheshe obuhlakaniphile kumalambu aphambili kunikeza amandla abathengi ukuthi benze izinqumo ezibonisa kokubili amanani omuntu siqu kanye nezidingo ezingokoqobo.

I-Argos ne-Halfords ihola imakethe yase-UK yamalambu enzwa asezingeni eliphezulu, ehlala ezuza inzuzo eqinile. Abashayeli benzuzo ababalulekile bahlanganisa ukuthuthuka ekukhanyeni okuhlakaniphile, ukwamukelwa kobuchwepheshe obuguquguqukayo, nokwesekwa kokulawula. Abathengisi bayazuza kumamodeli akhethekile kanye namaketanga okunikezela athuthukisiwe. Abathengi abafuna inani kufanele bacabangele izici ezifana namabhethri aphinde ashajwe, ama-modular beam, namadizayini we-ergonomic.

Abathengisi abagxile ekusunguleni nasekusebenzeni kahle kwe-supply chain bangakwazi ukukhulisa amamajini. Abathengi kufanele babeke phambili izici eziguquguqukayo kanye nezinto ezisimeme lapho bekhetha amalambu enzwa ye-margin ephezulu.

FAQ

Yini eyenza i-headlamp "high-margin"?

Abathengisi bahlukanisa ai-sensor headlamp“njenge-high-margin” lapho iletha inzuzo engaphezu kwesilinganiso. Lawa mamodeli avame ukufaka izinzwa ezithuthukisiwe, izinto ezisezingeni eliphezulu, nemiklamo ekhethekile. Abathengisi bangasetha amanani aphezulu ngenxa yesidingo esinamandla nezici ezihlukile.

Kungani abathengisi base-UK begxila kumalambu enzwa welebula akhethekile nangasese?

Amamodeli amalebula akhethekile nayimfihlo avumela abathengisi ukuthi balawule ukuklama, ukufaka uphawu, kanye nentengo. Lelisu linciphisa ukuncintisana okuqondile futhi likhuphule izilinganiso zenzuzo. Abathengisi baphinde bakhe ukwethembeka kwekhasimende ngokunikela ngemikhiqizo engatholakali kwenye indawo.

Ingabe izinzwa zokunyakaza nezokusondela zibazuzisa kanjani abasebenzisi?

Izinzwa zokunyakaza neziseduzevumela ukusebenza kwe-handsfree. Isibani silungisa ngokuzenzakalelayo ukukhanya noma sivule futhi sivale ngokusekelwe ekuhambeni. Lesi sici sithuthukisa ukusebenziseka kalula, silondoloza impilo yebhethri, futhi sisekela imisebenzi edinga ukunemba.

Ingabe ukuthengisa okuku-inthanethi noma esitolo kunenzuzo ethe xaxa ngamalambu enzwa?

Zombili iziteshi zifaka inzuzo enzuzweni. Ukuthengiswa kwesitolo kuyazuza emibonisweni yomkhiqizo nokuthenga ngokushesha. Ukuthengisa ku-inthanethi kufinyelela izethameli eziningi futhi kunikeza ukunethezeka. Abathengisi abahamba phambili bahlanganisa zombili iziteshi ukuze bathole inzuzo enkulu.