Izibani Zekhanda Zezinzwa Ezine-Margin Ephakeme: Umbiko Wokuhlaziywa Kwenzuzo Yomthengisi wase-UK

Abathengisi e-UK babone inzuzo emangalisayo evelaizibani zekhanda zenzwa ephezulu. I-Argos ne-Halfords zivelele njengabaholi kulesi sigaba, ziqhubeka nokwenza kahle kakhulu ezincintisana nazo kokubili emalini engenayo kanye nemali engenayo. Idatha ikhombisa ukuthi izibani zekhanda zezinzwa ezisezingeni eliphezulu zinikeza ukukhushulwa okukhulu kwenzuzo iyonke yabathengisi. Le mikhiqizo inikeza izici ezithuthukisiwe, njengezinzwa zokunyakaza kanye nokusondela, eziheha abathengi abafuna ukulula nokusebenza kahle. Abathengisi ababeka lesi sigaba phambili bavame ukubika imiphumela yezezimali eqinile kanye nokwenyuka kokwethembeka kwamakhasimende.

Izinto Ezibalulekile Okufanele Uzicabangele

• Umkhawulo ophezuluizibani zekhanda zenzwangezici ezithuthukisiwe njengezinzwa zokunyakaza zikhulisa inzuzo yabathengisi base-UK futhi ziheha amakhasimende athembekile.
• I-Argos ne-Halfords zihola imakethe ngokunikeza amamodeli akhethekile, ukubambisana okuqinile kwabaphakeli, kanye nensizakalo yamakhasimende enhle kakhulu.
• Abathengisi bayaphumelela ngokusebenzisa amanani ahlakaniphile, ukuhlanganisa ukuthengisa okuku-inthanethi nokwasesitolo, nokugxila ekusunguleni izinto ezintsha kanye nokusebenza kahle kochungechunge lokuhlinzeka ngempahla.
• Abathengi bakhetha izibani zekhanda ezisebenza ngaphandle kwezandla, ukukhanya kwemodi eminingi, kanye nezinto ezivikela imvelo, okwakha isidingo semakethe.
• Abathengisi abatshala imali ekuqeqeshweni kwabasebenzi, emikhiqizweni ekhethekile, kanye nezinketho eziqhubekayo bangandisa inzuzo futhi bavelele emakethe.

Ukubuka Konke Kwemakethe Yezibani Zezinzwa Eziphezulu Ezine-Margin

Usayizi Wemakethe kanye Nezindlela Zokukhula

Imakethe yase-UK yeizibani zekhanda zenzwaikhule kakhulu eminyakeni emihlanu edlule. Abahlaziyi bezitolo balinganisela ukuthi inani lemakethe lidlule ama-£120 million ngo-2023, ngesilinganiso sokukhula sonyaka esihlanganisiwe (i-CAGR) esingu-8%. Lokhu kwanda kubonisa ukukhuphuka kwesidingo sabathengi sezixazululo zokukhanyisa ezithuthukisiwe kokubili ezindaweni zangaphandle nezobungcweti. Abathengisi baphendule ngokwandisa iminikelo yabo yemikhiqizo kanye nokutshala imali emikhankasweni yokumaketha eqokomisa izinzuzo zobuchwepheshe bezinzwa.

Kunezici eziningana ezibangela lokhu kukhula. Abathandi bangaphandle, njengabahamba ngezinyawo nabagijimi, bafuna ukukhanya okuthembekile okungenazandla. Ochwepheshe embonini yokwakha nokulungisa nabo badinga ukukhanya okusebenzayo ukuze benze imisebenzi enembile. Ukwamukelwa kwezibani zekhanda zezinzwa kumakhithi eziphuthumayo kanye nokusetshenziswa kwasekhaya kuye kwandisa kakhulu isisekelo samakhasimende. Abathengisi babika ukuthi izibani zekhanda zezinzwa ezinesilinganiso esiphezulu manje ziyingxenye enkulu yokuthengiswa kwezibani zekhanda, okufaka isandla enzuzweni ephezulu iyonke.

Qaphela: Ucwaningo lwemakethe lubonisa ukuthi iziteshi zokuthengisa eziku-inthanethi ziye zasheshisa ukukhula, ikakhulukazi njengoba abathengi befuna ukulula nokufinyelela ezinhlobonhlobo eziningi zamamodeli.

Ukuchaza Izibani Zekhanda Zezinzwa Ezine-Margin Ephakeme

Izibani zekhanda zenzwa ephezulu zimelela ingxenye ephezulu emakethe yezibani zekhanda ezibanzi. Le mikhiqizo inezinzwa zokunyakaza ezithuthukisiwe kanye nokusondela ezilungisa ngokuzenzakalelayo ukuphuma kokukhanya ngokusekelwe ekuhambeni komsebenzisi kanye nezimo ezizungezile. Lobu buchwepheshe buvumela abasebenzisi ukuthi bagxile emisebenzini yabo ngaphandle kokulungiswa ngesandla, okuthuthukisa kokubili ukuphepha kanye nokusebenza kahle.

Abakhiqizi bavame ukusebenzisa izinto ezisezingeni eliphezulu futhi bafake amabhethri ahlala isikhathi eside ukusekela lezi zici. Abathengisi bahlukanisa isibani sekhanda ngokuthi “isilinganiso esiphezulu” lapho sinikeza isilinganiso senzuzo ngaphezu kwesilinganiso sesigaba, ngokuvamile ngenxa yezici ezikhethekile, idumela lomkhiqizo, noma okunikezwayo kwelebula yangasese. Inhlanganisela yobuchwepheshe obusha kanye nezikhundla eziqinile zesidingo sabathengiizibani zekhanda zenzwa ephezulunjengomshayeli oyinhloko wenzuzo kubathengisi abaphambili base-UK.

Izilinganiso Zenzuzo Yabathengisi base-UK Zezibani Zezinzwa Ezine-Margin Ephakeme

Abathengisi Abaphezulu base-UK Ngokwenzuzo

I-Argos ne-Halfords zihola emakethe yase-UK ngenzuzo evela emalini ephezuluizibani zekhanda zenzwa. Laba bathengisi bazakhele idumela elihle ngokunikeza izixazululo zokukhanyisa ezithuthukisiwe. Ukugxila kwabo ekusunguleni izinto ezintsha kanye nolwazi lwamakhasimende kubahlukanise nabancintisana nabo.

• I-Argosigcina uhlu olubanzi lwezimpahla futhi isebenzisa inethiwekhi yayo yokusabalalisa ebanzi. Le ndlela iqinisekisa ukutholakala komkhiqizo kokubili ku-inthanethi nasezitolo.
• I-HalfordsIgxile kakhulu emishinini yezimoto neyangaphandle. Le nkampani itshala imali ekuqeqeshweni kwabasebenzi kanye nasekubonisweni kwemikhiqizo, okukhuthaza amazinga aphezulu okuguqulwa.

Abanye abathengisi abadumile bahlanganisa i-Go Outdoors kanye ne-Screwfix. Lezi zinkampani zandise imigqa yazo yemikhiqizo ukuze zifake izibani zekhanda ze-sensor ze-premium, kodwa azizange zifane namazinga enzuzo e-Argos kanye ne-Halfords.

Qaphela: Abathengisi ababeka phambili amamodeli akhethekile kanye neminikelo yamalebula azimele bavame ukuthola izinzuzo eziphezulu kulesi sigaba.

Abashayeli Abayinhloko Benzuzo Ezibanini Zezinzwa Ezine-Margin Ephakeme

Amasu Okubeka Amanani

Abathengisi e-UK basebenzisa amanani ahlelekile ukuze bandise inzuzo evelaizibani zekhanda zenzwa ephezulu. Bavame ukubeka le mikhiqizo njengezixazululo zekhwalithi ephezulu, bebonisa izici zabo ezithuthukisiwe kanye nokusebenza okuphezulu. Abathengisi abaningi basebenzisa amanani asekelwe enanini, abeka amanani ngokwezinzuzo ezibonwayo kubathengi. Le ndlela ibavumela ukuthi bathole izinzuzo eziphezulu, ikakhulukazi lapho amakhasimende efuna ukukhanya okungenazandla okunezinzwa zokunyakaza kanye nokusondela.

Amanani aguquguqukayo nawo adlala indima ebalulekile. Abathengisi baqapha amanani abancintisana nabo futhi balungisa awabo ukuze ahlale encintisana ngenkathi bevikela inzuzo. Ukukhushulwa kanye nezipesheli ezihlanganisiwe kukhuthaza amakhasimende ukuthi athenge izibani zekhanda zezinzwa kanye nezesekeli ezihlobene. Lawa maqhinga aqhuba amanani aphezulu okuthengiselana ngokwesilinganiso.

Icebiso: Abathengisi ababuyekeza njalo futhi babuyekeze amasu abo okubeka amanani bavame ukusebenza kangcono kunalabo abathembele kumamodeli okubeka amanani angaguquki.

Ubudlelwano Nabahlinzeki

Ubudlelwano obuqinile nabaphakeli bunikela ngqo enzuzweni yabathengisi kulesi sigaba. Abathengisi abahamba phambili baxoxisana ngemibandela emihle nabakhiqizi, beqinisekisa ukufinyelela okubalulekile kumamodeli wakamuva wezibani zekhanda zezinzwa. Lokhu kubambisana kuvame ukuholela emananini angcono ngokuthengisa ngobuningi, izinhlobo zemikhiqizo ezikhethekile, kanye nokugcwaliswa kabusha kwempahla okuthembekile.

Abathengisi abagcina ukuxhumana okuvulekile nabahlinzeki bangasabela ngokushesha ezinguqukweni zesidingo sabathengi. Bazuza futhi ezinhlelweni zokumaketha ezihlanganyelwe kanye nokuqonda kwasekuqaleni ngezinto ezintsha zemikhiqizo ezizayo. Lokhu kubambisana kusiza abathengisi ukuthi bahlukanise okunikezwayo kwabo futhi balondoloze ukuhlinzekwa okuqhubekayo kwezibani zekhanda zezinzwa eziphezulu.

• Abathengisi abanezivumelwano zomhlinzeki zesikhathi eside bavame ukuthola:
  • Ukufinyelela kusenesikhathi kubuchwepheshe obusha
  • Izaphulelo zevolumu
  • Ukusekelwa okuthuthukisiwe kokuqaliswa kwemikhiqizo

Amamodeli Elebula Akhethekile Nawangasese

Amamodeli amalebula akhethekile nawangasese amelela inzuzo enkulu kubathengisi base-UK. Ngokunikeza izibani zekhanda zenzwa ezingatholakali kubancintisani, abathengisi bakha isiphakamiso senani eliyingqayizivele. Imikhiqizo yamalebula angasese, eyenziwe ngokubambisana nabakhiqizi, ivumela abathengisi ukulawula ukwakheka, izici, kanye nophawu. Lokhu kulawula kuholela enzuzweni ephezulu kanye nokwenyuka kokwethembeka kwamakhasimende.

Amamodeli akhethekile avame ukuba khonaubuchwepheshe bezinzwa obuthuthukisiwe, isikhathi eside sebhethri, kanye nezinto ezisezingeni eliphezulu. Abathengisi bakhangisa le mikhiqizo ngemikhankaso yokumaketha eqondiwe, kokubili ku-inthanethi nangaphakathi esitolo. Amakhasimende afuna izinto ezintsha zakamuva adonsela kulezi zinketho ezikhethekile, okwandisa ukuthengisa kanye nenzuzo iyonke.

Qaphela: Amalebula azimele kanye namamodeli akhethekile asiza abathengisi ukuthi bagweme ukuncintisana ngamanani aqondile, okusekela kakhulu izinzuzo ezinkulu esigabeni sezibani zekhanda zenzwa ephezulu.

Ukusebenza Kokuthengisa Okungaphakathi Esitolo vs. Ku-inthanethi

Abathengisi e-UK babone izinguquko ezinkulu eziteshini zokuthengisa zezibani zekhanda zenzwa ezisezingeni eliphezulu. Kokubili amapulatifomu asesitolo kanye nawe-inthanethi anikela enzuzweni iyonke, kodwa isiteshi ngasinye sinikeza izinzuzo nezinselele ezihlukile.

Ukusebenza Kokuthengisa Esitolo

Izitolo ezibonakalayo zisabalulekile kubathengisi abaningi base-UK. Amakhasimende avame ukukhetha ukubona nokuhlola izibani zekhanda zezinzwa ngaphambi kokuthenga. Imiboniso yabasebenzi kanye nezibonisi ezisetshenziswa ngezandla kusiza abathengi ukuqonda izici ezithuthukisiwe, njengezinzwa zokunyakaza kanye nokusondela. Abathengisi abanjengoHalfords batshala imali ekuqeqeshweni kwabasebenzi ukuqinisekisa insizakalo enolwazi. Le ndlela ikhulisa ukuzethemba kwamakhasimende futhi iqhubekisela phambili amazinga okuguqulwa.

Ukukhushulwa kwangaphakathi esitolo kanye nezipesheli ezihlanganisiwe nakho kukhuthaza ukuthengwa ngokuphazima kweso. Abathengi abaningi bavakashela izitolo ukuze bathole izidingo ezisheshayo, njengohambo lokukhempa ngomzuzu wokugcina noma ukulungiswa okuphuthumayo. Abathengisi bayazuza emathubeni okuthengisa ahlukene, behlanganisa izibani zekhanda zenzwa ezisezingeni eliphezulu nezesekeli ezihlobene.

Ukusebenza Kokuthengisa Ku-inthanethi

Ukuthengisa ku-inthanethi kukhule ngokushesha eminyakeni yamuva nje. Abathengisi abanjengo-Argos no-Screwfix basebenzisa amapulatifomu aqinile e-commerce ukuze bafinyelele izithameli eziningi. Iziteshi eziku-inthanethi zinikeza ulwazi oluningiliziwe lomkhiqizo, ukubuyekezwa kwamakhasimende, namathuluzi okuqhathanisa. Lezi zici zisiza abathengi ukuthi benze izinqumo ezinolwazi ngaphandle kokuvakashela indawo yangempela.

Amapulatifomu e-commerce anikeza izinzuzo eziningana:

• Ukutholakala amahora angu-24 ngosuku, izinsuku eziyi-7 ngesonto ukuze kube lula ukuthenga
• Ukufinyelela kuhlu olubanzi lwamamodeli kanye namadili akhethekile aku-inthanethi
• Ukuthunyelwa okusheshayo nokubuyiselwa okulula

Abathengisi basebenzisa ukumaketha kwedijithali okuqondisiwe ukuze badonsele izingxenye ezithile zamakhasimende. Ukuthuthukiswa kwezinjini zokusesha kanye nemikhankaso yezokuxhumana kugqamisa izinzuzo zezibani zekhanda zenzwa ezisezingeni eliphezulu, okuholela ithrafikhi ezitolo eziku-inthanethi.

Qaphela: Idatha evela emibikweni yemboni ikhombisa ukuthi ukuthengiswa kwe-inthanethi manje kubalwa ngaphezu kuka-40% wemali engenayo yezibani zekhanda zenzwa e-UK. Lo mkhuba uyaqhubeka nokusheshisa njengoba abathengi befuna ukulula nokuhlukahluka.

Ukuhlaziywa Kokuqhathanisa

Zombili iziteshi zidlala indima ebalulekile esu lomthengisi. Ukuthengisa esitolo kuyaphumelela ekwakheni ukwethenjwa kwamakhasimende nokusekela amanani aphezulu. Ukuthengisa ku-inthanethi kukhulisa ivolumu futhi kwandise ukufinyelela emakethe. Abathengisi abahamba phambili bahlanganisa zombili izindlela, banikeza izinsizakalo zokuchofoza nokuqoqa kanye nokubuyiselwa kwemali okungenamthungo ukuthuthukisa ulwazi lwamakhasimende.

Isu lesiteshi elilinganiselayo livumela abathengisi ukuthi bandise inzuzo evela ezibanini zekhanda zezinzwa ezinenani eliphezulu. Bangazivumelanisa ngokushesha nezintandokazi zabathengi nezimo zemakethe ezishintshayo.

Ukuhlaziywa Kwemingcele Eqhathaniswayo Kubo Bonke Abathengisi base-UK

Umehluko Wemingcele Phakathi Kwabathengisi Abahamba Phambili

Inzuzo yezibani zekhanda zezinzwa iyahlukahluka kakhulu kulo lonke izwe lase-UK. Abathengisi bavame ukuthola inzuzo ephezulu kunabathengisi abathengisa ngobuningi, okubonisa ikhono labo lokubeka amanani aphezulu kanye nokusebenzisa idumela lomkhiqizo. Ithebula elilandelayo libonisa ububanzi benzuzo obujwayelekile obubonakala emakethe:

Abathengisi abanjengo-Argos no-Halfords bavame ukusebenza engxenyeni ephezulu yalolu hlu. Ukugxila kwabo kumamodeli akhethekile, okunikezwayo kwamalebula azimele, kanye nezici zemikhiqizo ezithuthukisiwe kubavumela ukuthi bathenge amanani aphezulu. Ngokuphambene nalokho, abathengisi bezitolo ezinkulu babhekene nemikhawulo eqinile ngenxa yokuthengiswa okukhulu kanye nokuguquguquka kwamanani aphansi. Igebe lemingcele liqokomisa ukubaluleka kwesu lokuthengisa kanye nokuzibandakanya kwamakhasimende ekuqhubekiseleni phambili inzuzo.

Izici Ezithonya Ukwehluka Kwemingcele

Izinto eziningana zinegalelo ekwehlukeni kwenzuzo phakathi kwabathengisi base-UK. Izindleko zokusebenza kanye nokuphathwa kweketanga lokuhlinzeka kudlala indima ebalulekile ekwakheni inzuzo. Amathonya abalulekile afaka:

• Izindleko zokusebenza ezikhuphukayo, ikakhulukazi izindleko zamaholo ezibangelwa ukwanda kweminikelo yomshuwalense kazwelonke kanye neholo eliphilayo likazwelonke, kulindeleke ukuthi zikhulise izindleko zamaholo ngama-£7 billion ngo-2025.
• Abathengisi abaningi bahlela ukuphakamisa amanani, ukunciphisa amahora abasebenzi, ukunciphisa inani labasebenzi, noma ukutshala imali emishinini ukuze bavikele inzuzo.
• Ukungasebenzi kahle kwe-supply chain, njengokulahlekelwa kanye nokwebiwa kwama-pallet nama-tote, kubangela ukulahlekelwa okukhulu kwezezimali. Ukubhekana nalezi zinkinga ngokuvikelwa kwempahla kanye nokuhlolwa kwe-logistics kungasindisa izigidi minyaka yonke.
• Ukwenza ngcono izintambo zokuhlinzeka ngokunciphisa uhambo lwezimoto olungadingekile kanye nokwamukela izimiso zomnotho ojikelezayo, njengokuhlanganisa amapalethi avaliwe, kuthuthukisa ukulawulwa kwezindleko kanye nokusebenza kahle.
• Amaphesenti amancane kuphela amabhizinisi emhlabeni wonke ahlanganyela kumamodeli omnotho ojikelezayo, okunikeza abathengisi ithuba lokuthuthukisa ukuqina kochungechunge lokuhlinzeka kanye nokuzinza kwenzuzo.
• Ukuphathwa kochungechunge lokuhlinzeka ngempahla ngendlela ehlelekile kusiza abathengisi ukunciphisa ukucindezeleka kwemali engenayo, okwenza kube lula ukulawula izindleko nokuthuthukisa ukuphendula.

Abathengisi abatshala imali ezenzakalelayo, ukulungiswa kwempahla, kanye namamodeli amasha ochungechunge lokuhlinzeka ngempahla bavame ukuthola izinzuzo ezizinzile neziphezulu. Lawa masu awagcini nje ngokunciphisa izindleko kodwa futhi asekela ukuncintisana kwesikhathi eside kuimakethe yezibani zekhanda zenzwa.

Izifundo Zezimo: Ama-Argos namaHalfords ku-High-Margin Sensor Headlamps

I-Argos: Isu kanye Nemiphumela

I-Argos izibonakalise njengomholi ku-imakethe yezibani zekhanda zenzwangokugxila ekufinyelelekeni nasekuhlukeni kwemikhiqizo. Le nkampani igcina uhlu olubanzi lwezinto ezithengiswayo, inikeza kokubili imikhiqizo eyaziwayo kanye namamodeli akhethekile. I-Argos isebenzisa inethiwekhi yayo ebanzi yesitolo esiku-inthanethi nesitolo esibonakalayo ukuze ifinyelele isisekelo samakhasimende amaningi. Lo mthengisi utshala imali emikhankasweni yokumaketha yedijithali eqokomisa izinzuzo zobuchwepheshe bezinzwa, njengokusebenza ngaphandle kwezandla kanye nokukhanya okuguquguqukayo.

I-Argos isebenzisa ukuhlaziywa kwedatha ukuqapha izitayela zokuthengisa nokulungisa isitokwe ngokushesha. Le nkampani ivame ukwethula ukukhushulwa kwesikhathi esilinganiselwe kanye nezipesheli ezihlanganisiwe ukuze kwandiswe inani elimaphakathi le-oda. Ukuqeqeshwa kwabasebenzi kuqinisekisa ukuthi abasebenzi basesitolo bangabonisa izici ezithuthukisiwe kumakhasimende. I-Argos iphinde ibambisane nabakhiqizi ukuze kutholakale ukufinyelela kusenesikhathi kumamodeli amasha, okusiza umthengisi ukuthi ahlale phambili kunabancintisani.

Qaphela: I-Argos ibika ukukhula okunamandla ekuthengisweni kwe-inthanethi, njengoba ukuthengwa kwezibani zekhanda zezinzwa ezingaphezu kuka-50% manje kwenzeka ngeplatifomu yayo yedijithali.

Imiphumela iyazikhulumela. I-Argos ihlala iphakathi kwabathengisi abaphezulu base-UK ngenzuzo kanye nesabelo semakethe kulesi sigaba. Impendulo yamakhasimende igcizelela ukwaneliseka ngekhwalithi yomkhiqizo kanye nokulula kwawo.

I-Halfords: Isu kanye Nemiphumela

UHalfords usondela ku-imakethe yezibani zekhanda zenzwangokugxila kobuchwepheshe kanye nensizakalo yamakhasimende. Umthengisi ugxile emishinini yezimoto neyangaphandle, okuhambisana kahle nezidingo zabathengi bezibani zekhanda zezinzwa. I-Halfords itshala imali ezinhlelweni zokuqeqesha abasebenzi, iqinisekisa ukuthi abasebenzi banganikeza imiboniso enemininingwane yomkhiqizo futhi baphendule imibuzo yobuchwepheshe.

Le nkampani igcizelela amamodeli amalebula akhethekile nawangasese, isebenzisana eduze nabaphakeli ukuthuthukisa imikhiqizo ehlangabezana nezidingo ezithile zamakhasimende. I-Halfords isebenzisa izibonisi zasesitolo kanye nama-demo asebenzisanayo ukuze ihehe abathengi. Umthengisi uphinde ahlanganise iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi, anikeze izinsizakalo zokuchofoza nokuqoqa ukuze kube lula kakhulu.

I-Halfords ilandelela okuthandwa ngamakhasimende futhi ilungisa ububanzi bemikhiqizo yayo ngokufanele. Isu lenkampani liphumela emazingeni aphezulu okuguqulwa kanye nebhizinisi eliphindaphindayo eliqinile. I-Halfords izakhele idumela lokuthembeka kanye nobuchwepheshe, okukhuthaza ukwethembeka kwamakhasimende futhi isekele inzuzo eqhubekayo.

Imiphumela Yabathengisi Nabathengi Emakethe Yezibani Zezinzwa Eziphezulu

Izifundo Zabathengisi Abancintisanayo

Abathengisi abangena noma abandayoimakethe yezibani zekhanda zenzwakumele zivumelane nezidingo zabathengi ezishintshashintshayo kanye nezingcindezi zemakethe. Impumelelo incike ezenzweni eziningana zamasu:

• Beka Ukuqala Ukuqamba Izinto Ezintsha: Abathengisi abanikeza imikhiqizo enezici ezithuthukisiwe, njengezinzwa zokunyakaza kanye nokuxhumeka kwe-smartphone, bakhanga ingxenye enkulu yemakethe. Abathengi abangaphezu kuka-65% babeka phambili ukukhanya kwemodi eminingi, kuyilapho abangu-75% bebonisa intshisekelo ekuhlanganisweni kwe-smartphone.
• Intengo Yebhalansi Nenani: Cishe ama-65% abathengi bafuna izinketho ezingabizi kakhulu. Abathengisi babhekene nezinselele zokugcina izinzuzo ngenxa yamanani ancintisanayo. Kumelwe bathole ibhalansi phakathi kokuthengeka kanye nezici zeprimiyamu.
• Yamukela UkusimamaCishe isigamu sabathengi baseYurophu bakhetha izibani zekhanda ezihlala isikhathi eside. Abathengisi abathengisa amamodeli anobungani nemvelo, njengalawo anamabhethri asebenza ngelanga, bayavumelana nalesi sidingo esikhulayo.
• Qinisa Ubambiswano Lwabahlinzeki: Izindleko zezinto zokusetshenziswa ezishintshashintshayo zithinta abakhiqizi abangaphezu kuka-58%. Abathengisi bayazuza ebudlelwaneni obuqinile nabaphakeli, okusiza ekuqinisekiseni amanani azinzile kanye nempahla ethembekile.

Icebiso: Abathengisi abatshala imali ekuqeqeshweni kwabasebenzi nasekufundiseni amakhasimende bangazihlukanisa futhi bakhe ukwethembeka.

Ithebula elilandelayo lifingqa izintandokazi zabathengi ezibalulekile kanye nomthelela wazo enzuzweni yabathengisi:

Umthelela Ezinqumweni Zabathengi

Abathengi manje banezinketho nolwazi oluningi kunanini ngaphambili. Ukukhula okusheshayo kwemakethe, nge-CAGR engu-10.3%, kubonisa intshisekelo ekhulayo kuzici zezinzwa ezithuthukisiwe kanye nezixazululo eziqhubekayo. Abathengi bafuna kakhulu izibani zekhanda ezinikeza ukusebenza okungenazandla, ukukhanya okuguquguqukayo, kanye nokuphila isikhathi eside kwebhethri. Abathengi abaningi bacabanga nangomthelela wemvelo, bekhetha imikhiqizo enezinto ezinobungani nemvelo kanye nemiklamo eyonga amandla.

Abathengisi basabela ngokwandisa ububanzi bemikhiqizo nokugqamisa izici ezintsha. Abathengi bayazuza ngekhwalithi yomkhiqizo ethuthukisiwe, ukuhlukahluka okukhulu, kanye nokuhlangenwe nakho okuthuthukisiwe kokuthenga kokubili ku-inthanethi nangaphakathi esitolo. Ngenxa yalokho, abathengi bangakhetha izibani zekhanda ezifanelana kahle nezidingo zabo, kungaba ngemisebenzi yangaphandle, ukusetshenziswa kobungcweti, noma ukulungiselela izimo eziphuthumayo.

Qaphela: Ukushintshela ekuzinzeni kanye nobuchwepheshe obuhlakaniphile ezibanini zekhanda kunika abathengi amandla okwenza izinqumo ezibonisa kokubili izindinganiso zomuntu siqu kanye nezidingo ezisebenzayo.

I-Argos ne-Halfords zihola imakethe yase-UK ngezibani zekhanda zenzwa ezisezingeni eliphezulu, zizuza njalo inzuzo eqinile. Izinkampani ezibalulekile eziqhuba inzuzo zifaka phakathi ukuthuthuka ekukhanyeni okuhlakaniphile, ukwamukelwa kobuchwepheshe obuguquguqukayo, kanye nokusekelwa kokulawula. Abathengisi bayazuza kumamodeli akhethekile kanye nezintambo zokuhlinzeka ezilungiselelwe. Abathengi abafuna inani kufanele bacabangele izici ezifana namabhethri ashajwayo, imisebe ye-modular, kanye nemiklamo ye-ergonomic.

Abathengisi abagxila ekusunguleni izinto ezintsha kanye nokusebenza kahle kochungechunge lokuhlinzeka bangakhulisa izinzuzo. Abathengi kufanele babeke phambili izici eziguquguqukayo kanye nezinto ezihlala isikhathi eside lapho bekhetha izibani zekhanda zenzwa ezisezingeni eliphezulu.

Imibuzo Evame Ukubuzwa

Yini eyenza isibani sekhanda senzwa sibe “yi-high-margin”?

Abathengisi bahlukanisa i-isibani sekhanda senzwa"njenge-margin ephezulu" uma iletha inzuzo engaphezu kwesilinganiso. Lawa mamodeli avame ukuba nezinzwa ezithuthukisiwe, izinto zokwakha zekhwalithi ephezulu, kanye nemiklamo ekhethekile. Abathengisi bangabeka amanani aphezulu ngenxa yesidingo esinamandla nezici ezihlukile.

Kungani abathengisi base-UK begxila ezibanini zekhanda zezinzwa zelebula ezikhethekile nezizimele?

Amamodeli amalebula akhethekile nawangasese avumela abathengisi ukulawula ukuklama, uphawu, kanye namanani. Leli cebo linciphisa ukuncintisana okuqondile futhi landisa inzuzo. Abathengisi bakha nokwethembeka kwamakhasimende ngokunikeza imikhiqizo engatholakali kwenye indawo.

Izinzwa zokunyakaza kanye nokusondela kwazo zibazuzisa kanjani abasebenzisi?

Izinzwa zokunyakaza kanye nokusondelavumela ukusebenza okungenazandla. Isibani sekhanda silungisa ngokuzenzakalelayo ukukhanya noma sivuleke futhi sivale ngokusekelwe ekuhambeni. Lesi sici sithuthukisa ukusebenziseka kalula, sisindisa impilo yebhethri, futhi sisekela imisebenzi edinga ukunemba.

Ingabe ukuthengiswa kwe-inthanethi noma esitolo kunenzuzo enkulu ngezibani zekhanda zezinzwa?

Zombili iziteshi zinikela enzuzweni. Ukuthengisa esitolo kuyazuza ekubonisweni kwemikhiqizo kanye nokuthengwa okusheshayo. Ukuthengisa ku-inthanethi kufinyelela izilaleli eziningi futhi kunikeza lula. Abathengisi abahamba phambili bahlanganisa zombili iziteshi ukuze bathole inzuzo ephezulu.